Feb 15 2011

Saving Earth on Saturday Mornings

Lowell Bliss is the director of Eden Vigil and Care of Creation’s partner in environmental missions.  He’s appeared already in these pages as a guest blogger and has now agreed to be a regular contributor. Having spent fourteen years in India and Pakistan, Lowell, his wife Robynn, and three kids now reside in Manhattan, KS.

Pollution PSAI know that YouTube is primarily used to apprise ourselves of this week’s media spectacle, but it’s also a wonderful tool for nostalgia.  Every once in a while, sitting at the computer, I announce to my family, “Classic Rock Night!”  The kids groan and the speakers play Creedence Clearwater Revival.   One day I went to YouTube in order to relive my childhood environmentalism.    When the world celebrated its first Earth Day in 1970, I was still in second grade.  YouTube allowed me to revisit the Ad Council PSA familiar to my generation of Saturday morning cartoon watchers.  I typed in “Crying Indian,” the name under which the ad is apparently archived in our collective memory, and watched the old chief paddle his canoe past a riverfront factory.  He beaches it on a littered shore and climbs an embankment alongside an eight-lane highway.   The narrator’s voice is deep and accusatory, “Some people have a deep abiding respect for the natural beauty that was once this country. “  We then see a bag of fast-food garbage flung out from a car window.  It splatters the Indian’s moccasins.  “And some people don’t.”    The camera then pans closely to his face and we see the famous tear.  “People start pollution; people can stop it.”

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